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Tuesday, September 7, 2010

Meaning of Color in Graphic Design

In the non-internet business or internet business, choosing colors also have a role. The colors have a role in creating an atmosphere of purchase, pemerkuat product image, and enhancing your business image. In feng shui, color is vibration. Vibration response is always we, consciously or not. Colors affect the comfort of the environment and mood.The color that we wear everyday influence on our views of others.

Consider the example of most businesses foods like KFC, MC Donald, Pizza Hut, virtually all of them use red. Why is that? That said, the red color that increase appetite.So many business people use red in the food business. I also believe, everyone has their favorite color. That shows that there is a relationship between color and man. Just as possible when we choose the color of clothing as stated Mbak Sari. Color strength can affect our emotional side.

Yellow
Psychological response: Optimism, Hope, Philosophy, The lack of honesty, Coward (for Western culture), betrayal, and intellectual enlightenment. Yellow is the color of sacred in Hinduism. Yellow is a warm color. Interestingly enough attention and is very good if used as background to black text because it will be more prominently visible.

Orange
Psychological Response: Energy, balance, Kehangantan. Emphasizing a product that is not expensive.

Red
Psychological response: Power, energy, warmth, love, lust, aggression, danger, opinionated, dynamic, and confident
Red colors sometimes change its meaning when combined with other colors. Red dikombinakan with Green, it will become a symbol of Christmas. Red White premises if combined, would have a sense of 'happy' in the Oriental culture. It could mean daring and fiery spirit. In short generally associated with explosive feelings. The red color easily attract attention and increase appetite. Therefore, as I said earlier, many food businesses to use the dominant color red because it is believed to increase appetite buyer, just look at the color of pizza hut, McD, KFC which is also red.
Or if for the text, the red color will surely attract more attention than other colors. But if for background with black text, will make eyes tired quickly.

Blue
Psychological response: Beliefs, Conservatives, Security, Technology, Cleanliness, Order, Peace, soothing, spirituality, contemplation, mystery, and patience.
Many are used as colors on the logo of Bank in the United States to give the impression of quiet, reliable, knowledge and insights. This color is very good to grow customer loyalty. Many banks are using blue as its dominant color, as well as education.

Green
Psychological Response: Natural, Healthy, Lucky, renewal, growth, fertility, harmony, optimism, freedom, and balance
Green color is not too 'success' for Global size. In China and France, the packaging with the color green is not so acclaimed. But in the Middle East, the color green is very popular. Many products emphasize naturalness of products using these colors as options. For companies associated with the exploration of nature, green is widely used to confirm that the company was environmentally sound. Colors include being trendy and will be widely used, especially with campaign related to the environment. Detergent packaging is also quite a few are using the color green.

Purple or Orange
Psychological response: Spiritual, Mystery, nobility, Transformation, rudeness, arrogance, Friendly, Romantic, and Self.
Color Purple very rare in nature. Capuran Purple is the color of red and blue. Describing the attitude of 'strikes' hardware that is represented in blue. The combination of intimacy and erotic or lead to a deep and sensitive understanding. Is less precise but full of hope.

Chocolate
Psychological response: Land / Earth, Reliability, Comfort, Durability, Stability, weight, stability and elegance.
Food packaging in the U.S. often use the color brown and very successful, but in Columbia, Brown color for packaging is less so bring results.

Black
Psychological Response: Fear, Power, Sophistication, Death, Mystery, Sexuality, Grief, Elegance, and Independent, charismatic, Solitude, Discipline, and strong-willed.
It symbolizes the death and grief in Western culture. As a color packaging, melambangakan Black Elegance (Elegance), Prosperity (wealth) and sophistication (Sopiscated). Shows what is assertive, elegant, and exclusive. Also could contain secret meaning. Like when I chose the color black dominant in Secret Blogging.warnatersebut very supportive of the word "secret" I want to emphasize.
If for car color, usually black-colored car is more expensive than other colored cars.

White
Color pure and clean, natural, empty, colorless, neutral, new beginnings, purity and sanctity
Colors can be combined with the color so whatever. The white color on the website is widely used as the background color of black text. Because visitors will be easier to read.

Abu Abu
Psychological response: Intellect, Future (kayak color Millennium), Simplicity, Sorrow.

Conclusion
Color as included in the sphere Nirmana. Sometimes the use of color is very helpful in the selection of fonts in typografi. The ability of culture-and the colors are very influential in determining the use of a color into the product design, color dominance therefore an important requirement for novice designers. However, the colors can depend also with a particular field, cultural, religious, and local custom. Yellow color could be associated with a particular political party if in politics, while that in everyday life, a yellow flag that is placed in someone's home, it is a sign of mourning events taking place. While Islamic banks will almost certainly always decorated with green color associated with a particular religion.

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